“We made a record profit.” Lovely. So where’s the money? The statement of retained earnings is where management either proves it can allocate capital, or shows it’s a toddler with a company credit card.
By The Money Maze | Listen to the episode: Spotify
You know that moment at a braai when someone says, “Ja, we had a solid year, made a good profit”? And you nod, take a sip, and think: cool story, champ. Where’s the money?
Did you upgrade the business? Pay off debt? Pay shareholders? Or buy a jet ski for “strategic reasons”?
That’s exactly the question retained earnings answer. It sounds boring enough to cure insomnia. It’s actually one of the most honest pages in the annual report.
What are retained earnings?
Retained earnings are the profits a company has kept instead of paying them out as dividends. Not just this year’s leftovers. The running total since the company started making money.
The logic is simple. We made a profit. We paid some out. We kept the rest.
It’s the corporate version of your own month: salary came in, rent and debit orders went out, and the rest is either invested or has disappeared mysteriously into takeaways.
Where to find retained earnings in the annual report
Retained earnings sit on the balance sheet under shareholders’ equity. Under IFRS, which JSE companies use, the movement during the year usually shows up in the statement of changes in equity rather than a separate “statement of retained earnings”. Same idea, more columns.
When equity grows year after year, retained earnings are often doing the heavy lifting.
How to calculate retained earnings
Here’s a simple example with made-up numbers:
- Opening retained earnings: R4 billion
- Plus net profit for the year: R1 billion
- Minus dividends paid: R400 million
- Closing retained earnings: R4.6 billion
That R600 million stays in the business, and next year more gets added. Over ten years, used well, that’s serious balance sheet muscle. Used badly, it’s a very expensive set of corporate lessons.
Retained earnings are not cash
This is where people get caught.
Retained earnings are accounting profits, not money in a vault. If a company sells on credit and books the profit, retained earnings go up even if the customer hasn’t paid. And the cash that was retained may already have been spent on a factory, a takeover or paying off a loan.
So a big retained earnings number does not mean Scrooge McDuck swimming in coins. We covered this in the cash flow episode: profit is a story, cash is real life.
Compounding: when keeping profits works
Here’s where it gets exciting. If a company earns a high return on equity and reinvests its retained profits at that same high return, you get compounding.
Year one it keeps R500 million. Year two, profits grow because that money was invested well. Year three, a bigger base again. The snowball starts small and ends up the size of a Kombi.
That’s how proper long-term compounders are built.
But if management earns mediocre returns and keeps hoarding profits anyway, it’s like your mate who promises to “invest wisely” and then opens a vape shop in a town of five people. Retention only works if the returns justify it.
Dividends vs retention
Some investors want cash now and every year. Other companies keep most of their profit to grow. Neither is automatically right.
The real question is: what return does management earn on the money it keeps? Keep R1 and turn it into R1.30 over time, fantastic. Keep R1 and turn it into 90 cents, and congratulations, you’ve funded value destruction.
That’s why mature businesses with few growth opportunities often pay higher dividends. If they can’t reinvest at good returns, the disciplined thing is to hand the cash back and let you decide. The dividend payout ratio, the share of profit paid out, tells you which way a company leans.
Red flags in retained earnings
Watch for these:
- Retained earnings rising every year, but earnings per share going nowhere.
- Equity growing, but return on equity falling.
- Big acquisitions funded by years of kept profits, with no improvement in performance afterwards.
Any of those means management is keeping the profits but not creating value. And remember, retained earnings belong to shareholders. Management is the caretaker, not the owner. If they start treating it like a personal piggy bank, you’re allowed to notice.
Why this matters for long-term investors
If you’re investing on EasyEquities for ten years or more, you’re not just buying this year’s dividend. You’re buying management’s ability to allocate capital. This statement is where that ability, or lack of it, quietly shows up. It won’t trend on X. It will tell you whether profits are compounding or just circulating.
Stokvel Starter Pack
- Statement of retained earnings: How profit was split between dividends and money kept in the business.
- Retained earnings: The running total of profits not paid out to shareholders.
- Dividend payout ratio: The percentage of profit paid as dividends.
- Capital allocation: How management uses the money it keeps.
- Return on equity: How well shareholders’ money, including retained profits, is turned into more profit.
Takeaway: Stop being impressed by “record profits”. Start asking: cool, now show me what you did with them.
Want the full braai version? Listen on Spotify. And if you’d like the Maze in your inbox, join the free Maze Mail list.
More from The Money Maze
- Cash Flow Explained: Why Profits Don’t Pay the Bills
- Income Statements Decoded: From Revenue to Net Profit
- Dividends Explained: Yield, Dates and Reinvesting
- ROE, ROA and Debt-to-Equity: Is This Company Actually Making Money?
Sources
- IAS 1 Presentation of Financial Statements, IFRS Foundation.
This is not financial advice.
