HEPS gets splashed across JSE results like tomato sauce on a slap chip roll. Then companies add “core earnings”, “normalised earnings” and “adjusted” this and that. Here’s what headline earnings actually strips out, why impairments matter, and when “core” gets a bit creative.
By The Money Maze | Listen to the episode: Spotify
Read any South African results announcement and you’ll see at least two earnings numbers. Often three. If they all move in the same direction, great. If they don’t, that’s where the story is.
What is EPS?
Earnings per share (EPS) is the company’s profit attributable to ordinary shareholders, divided by the number of shares. It’s the bottom line of the income statement, calculated under IFRS accounting rules (IAS 33). It includes everything: trading profit, but also gains from selling assets and losses from writing them down.
What is HEPS?
Headline earnings per share (HEPS) is EPS with certain remeasurements stripped out, mostly once-off gains and losses on the capital side of the business.
Think of it like this. You run a boerewors stall. One month you make R5,000 selling wors, and you also sell your bakkie for R80,000 more than you paid. EPS says you made R85,000. HEPS says, “Nice bakkie sale, but let’s focus on the R5,000 from actual wors.”
Things headline earnings typically excludes:
- Profits or losses on selling property, plant, equipment or businesses.
- Impairments of goodwill, property, plant and equipment, and intangible assets.
- Certain remeasurements on acquisitions and disposals.
Things it doesn’t exclude: everyday trading items like inventory write-downs, bad debts on customer accounts, and restructuring costs. Those stay in, because they’re part of running the business.
Why the JSE requires HEPS
HEPS is a South African speciality. JSE-listed companies must calculate and disclose headline earnings using SAICA’s Circular 1/2023, with a reconciliation from basic earnings to headline earnings. Auditors check it. That makes HEPS comparable between companies and over time, because everyone follows the same rulebook.
It’s also the number the JSE uses for trading statements. If a company expects HEPS or EPS to move by 20% or more, it has to warn the market.
What about core earnings?
Here’s where it gets interesting. HEPS follows strict rules. Core earnings, normalised earnings or adjusted earnings are management’s own measures. They exclude whatever management believes isn’t part of ongoing performance: currency losses, restructuring costs, start-up expenses, once-off legal settlements and more.
Sometimes that’s fair and genuinely helpful. Sometimes it’s lipstick on a pig. Always ask:
- What exactly are they excluding?
- Is it really a once-off, or has it happened three years running?
- Do they show a reconciliation back to IFRS profit and HEPS?
JSE rules require companies that publish these “pro forma” numbers to reconcile them and explain them. If you can’t follow the bridge from core earnings to HEPS, be suspicious.
Impairments: the silent profit killer
An impairment is a company admitting, “This thing we bought isn’t worth what we paid.” It could be an overvalued acquisition, an outdated factory, or a mine that’s no longer economic.
A big impairment hits EPS hard, but HEPS adds it back. That’s fair for a once-off. But repeated impairments are a red flag. Woolworths, for example, wrote down billions on its Australian David Jones acquisition over several years before eventually exiting it. Each write-down was “once-off”. Together, they told the story of an expensive mistake.
Remember: an impairment is a non-cash charge today, but the cash was spent when the asset was bought. HEPS ignoring the impairment doesn’t bring that money back.
A worked example
Say JSE Widgets has 100 million shares. This year it made R300 million from trading, sold an old warehouse at a R50 million profit, and impaired a failed acquisition by R200 million. Ignoring tax for simplicity:
- Basic earnings: R300m + R50m − R200m = R150m. EPS is R1.50.
- Headline earnings: remove the warehouse gain and add back the impairment. That’s R300m. HEPS is R3.00.
So EPS halved, but HEPS says the trading business is fine. Now say management also reports core earnings of R340 million, because it excluded R40 million of “once-off” restructuring costs. That’s the number to question. Was the restructuring really once-off, or will next year bring another one?
How to read the three numbers together
- EPS and HEPS close together: clean year, few once-offs.
- EPS far below HEPS: big impairments or losses on disposals. Find out what was written down and why.
- EPS far above HEPS: big gains from selling assets. Don’t confuse a property sale with a better business.
- Core earnings flat while HEPS falls: something smells fishier than snoek left in the sun.
Track all three over several years. Patterns matter more than any single result.
Stokvel Starter Pack
- EPS: profit per share under IFRS, everything included.
- HEPS: EPS without capital remeasurements like asset sales and impairments.
- Circular 1/2023: the SAICA rulebook for calculating headline earnings.
- Core earnings: management’s own adjusted number. Check what’s excluded.
- Impairment: writing down an asset because it’s worth less than its book value.
- Trading statement: a required warning when HEPS or EPS will move 20% or more.
Takeaway: Not all profits are equal. HEPS is the referee’s scorecard. Core earnings is the coach’s version. Read both, and pay attention when they disagree.
Want the full braai version? Listen on Spotify. And if you’d like the Maze in your inbox, join the free Maze Mail list.
More from The Money Maze
- Income Statement Explained: From Revenue to Net Profit
- Thungela (JSE: TGA): Earnings Down 80%, Dividend Shrinks
- Dividend Cover, Forward Yield and Special Dividends Explained
- EBITDA, Net Profit Margin and Free Cash Flow Explained
Sources
- Circular 1/2023: Headline earnings, SAICA.
- Circular 1/2023 headline earnings (JSE copy), JSE Limited.
- JSE Listings Requirements, JSE Limited.
This is not financial advice.
