The Money Maze TMM Nº 030

How to Start Investing in South Africa (Without the Jargon)

Length: 6 min

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How to start investing in South Africa: beat inflation, build an emergency fund first, pick between shares, ETFs and unit trusts, automate, stay calm.

Show notes

We’ve done the lingo and survived the acronyms. Now it’s time to actually start. Here’s how to begin investing in South Africa, step by step, with no golf-club membership required.

By The Money Maze | Listen to the episode: Spotify

This episode kicked off our “how to start” series. The idea is simple: take everything we’ve explained about P/E ratios, dividends and ETFs, and turn it into a first step you can actually take.

Why start investing at all?

If you earn a salary in South Africa, you already know your money doesn’t stretch like it used to. Petrol, pap and a decent bunny chow eat more of the budget every year. That’s inflation: the silent pickpocket in your wallet.

Cash left in a basic account loses buying power over time. Investing is about putting your rands to work so they have a chance of growing faster than prices rise. Think of it as sending your money out to hustle while you sleep. And unlike your cousin, who always promises to pay you back “next month”, over long periods the market has tended to reward patience, though never in a straight line and never guaranteed.

The first mindset shift: it’s not just for the rich

Most people think investing is for okes in Sandton with three golf memberships and a car worth more than your house. Not anymore. Online platforms and fractional shares mean you can start with very small amounts, sometimes less than a packet of Nik Naks.

The trick isn’t the amount. It’s consistency. Small monthly amounts over years usually beat a big once-off amount that you never add to, because of compounding: growth on your growth. Einstein supposedly called it the eighth wonder of the world. Even if he didn’t, he was clever enough that we’ll give him the credit.

Step zero: emergency fund and expensive debt

Before you buy your first share, check two things.

First, an emergency fund. If your geyser bursts and you have to sell shares in a bad month to pay the plumber, that’s not investing, that’s panic selling. A few months of expenses in a boring savings account is your financial scrum cap.

Second, expensive debt. If you’re paying high interest on a store card or clothing account, paying that off is a guaranteed “return”. Investing while carrying that debt is like digging a hole and asking the market to throw you a rope.

Where can you invest? The main options

We don’t tell you what to buy. But here are the main paths:

  • JSE shares: owning a piece of individual companies listed in Johannesburg.
  • ETFs: exchange-traded funds, a basket of shares in one product. Instead of one chop, you get the platter. They’re often low cost and spread your risk.
  • Unit trusts: funds run by a manager who picks the investments for you, for a fee. Some people like the buffet, others prefer à la carte. Just remember that fees eat returns the way moths eat your favourite Springbok jersey.
  • Offshore shares: many platforms let you buy US and other foreign shares, which also gives you some protection against the rand having a moment.

Use a tax-free savings account

For many beginners, a tax-free savings account is the obvious first wrapper. From 1 March 2026 you can put in up to R46,000 a tax year, with a lifetime limit of R500,000, and you pay no tax on the interest, dividends or capital gains inside it. Go over the limits and SARS charges a 40% penalty on the excess. Withdrawals are allowed, but they permanently use up part of your limit.

How to actually get started

  1. Open an investment account with a platform or bank you trust. It’s like opening a bank account, but for investments.
  2. Decide what you can afford every month, whether it’s R100 or R1,000, and make sure you can keep it up.
  3. Choose your starting point. Many beginners start with a broad, low-cost ETF. That’s your homework, not our instruction.
  4. Set a debit order. You never forget your streaming subscription, so automate your future too.
  5. Stay the course. Markets go up and down. Sell in a panic at the bottom and you’ve just donated money to someone calmer.

The psychology of investing

The hardest part isn’t the maths. It’s emotions. One day you’ll open your app and see you’re down 15%, and you’ll sweat more than a boerie on the grill.

Zoom out. One bad week, or even one bad year, doesn’t sink a long-term plan. Think in years, not days.

Common beginner mistakes

  • Chasing hot tips: if the taxi driver is telling you to buy it, the party’s probably over.
  • Not diversifying: all your money in one share is like bringing only garlic bread to the braai. If it burns, you go hungry.
  • Ignoring fees: small fees compound into big losses over decades.
  • Trying to time the market: even the pros get it wrong. Time in the market beats timing the market.

Stokvel Starter Pack

  • Inflation: the silent thief. Investing is how you fight back.
  • Emergency fund: sort it out before you invest.
  • ETF: a basket of shares you can buy like a single share.
  • TFSA: R46,000 a year, R500,000 for life, no tax on growth.
  • Compounding: growth on your growth. Needs time.

Takeaway: Start small, stay consistent, keep your costs low and your emotions lower. The best time to start was years ago. The second best is your next payday.

Want the full braai version? Listen on Spotify. And if you’d like the Maze in your inbox, join the free Maze Mail list.

More from The Money Maze

Sources

  1. Tax free investments, South African Revenue Service, updated Mar 2026.
  2. Godongwana lifts annual TFSA limit, Moneyweb, 25 Feb 2026.

This is not financial advice.

Transcript

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0:00 Welcome back to the Money mice, the podcast for South African retail investors who want to stop feeling like they're drowning in jargon and start navigating the markets like someone who actually knows what they're doing. I'm your host, Jay, and today we kicking off a brand new series. So we've done the lingo, we've survived the acronyms and we've built up a decent Dictionary of stock market and nonsense. Now it's time to put it all into practice.

0:24 This new series is about one thing. How do you actually start investing? But let's first ask why even bother investing? Ohh, here's the thing. If you're working for a salary in South Africa, you already know your money isn't exactly stretching like it used to petrol pump and even a decent Bunny job chewing through more of your budget every year. Inflation is the silent pickpocket in your wallet, and if you just leave your cash in the bank, it's basically sitting there drinking Castle Light while losing value.

0:55 Investing is about putting your money to work so that it grows faster than inflation. Think of it as sending your hands out to hustle while you sleep. And unlike your cousin who always promises to pay you back next month, the market eventually does. So The first big thing is your mindset shift. Most people think investing is only for the rich guys in Santon with 3G club memberships in a car that costs more than your house. This is not true anymore.

1:22 Platforms like Easy Equities and Citrix have changed the game. You can literally start with 5 bucks. That's less than a packet of knickknacks. The trick is not the amount you start with, it's consistency. Investing 100 bucks every month for 10 years beats dumping 10,000 for getting about it. Why? Because of the eighth wonder of the world Compound interest.

1:46 Einstein supposedly said that, but even if he didn't, he was clever enough that I'll give him the credit. So let's see at step 0, before you start, before you even buy your first share, Let's be honest. Do you have an emergency fund? Because if you're geezer firsts and you have to sell your shares to pay for it, that's not investing. That panic trading at least three months expenses in a boring old savings account is your financial helmet. You don't start playing rugby with our scrum cap. Same principle, year and date.

2:17 Or if you're paying 25% interest on a clothing account, you're not ready to invest. You're just digging a hole in asking the market to throw you a rope Spoiler while it won't. So where to invest? And this is without giving you any advice. Let's talk options. In South Africa you've got a few main options. The JSE. This is your local playground. Shares in companies like Shoprites, Cecil, MTN, Yes, even become pay, though lately it's like investing in a bra when the wind keeps blowing the fire out. Then you've got ETFs or exchange traded funds. These are baskets of shares bundled together. Instead of picking one company, you get a slice of 40 or 100. It's like ordering the plateau instead of justice. One chopper to Bry.

3:02 Lower risk and it's often cheaper than you've got unit trusts, which is similar to ETFs but managed by a fund manager who charges fees to do the heavy lifting for you. Some people like the Buffet, other prefer a la carte. Just remember, fees eat returns the way moths eat your favourite Springbok jersey. And then you've got offshore investing. Thanks to platforms like Easy Equities, you can also buy U.S. stocks like Apple and Microsoft, or even Tesla. This lets you hedge against the Rand, which has a talent for collapsing every time a politician opens their mouth. So how do you actually get started? Well, here's the practical side.

3:40 You open a brokerage account. Easy Equity is your bank or whoever you trust. It's like opening a bank account, but for investments. Decide what you can afford monthly. Whether it's 100 bucks or 1000 bucks or more, set an amount you can stick with consistently. Pick your starting point. For most beginners, ETFs are a great entry. But remember, I'm not telling you what to buy. That's part of your homework.

4:04 Said debit orders automate your investing so you don't forget. You don't forget your Netflix subscription. So why forget your future wealth and stay the course. Markets go up and down. If you panic and sell at the bottom, you've just donated money to someone smarter than you. The psychology of investing. Years where most newbies fall flat. The hardest part of investing isn't the math, it's the emotions. You'll open your app one day, see your portfolios down 15% and suddenly you sweating more than a bully on a crawl. The trick is to zoom out.

4:40 One bad week doesn't sink your plan. Think long term years, not days. Patience is the investor's best friend, so common mistakes to avoid. Chasing hot tips. If your taxi driver tells you to buy Cecil, it's already too late. Not diversifying all your money in one share is like only bringing garlic bread to the bra. If it burns, you're going to go hungry.

5:03 Forgetting about fees. Small fees compound into big losses over time. Always check the cost and then timing the market. Even pros get this wrong. Timing the market beats timing the market. But let's do a recap. Your stock fell starter pack of stock lingo of this how to edition. Inflation is the silent thief. Investing is how you fight back. Start small but stay consistent. Build an emergency fund first, use platforms that make it cheap and easy, think long term, avoid panic and don't chase hot tubs. And that you start back for beginning the investment journey.

5:42 So we've now set the stage on how to start investing series. And over the next few weeks we'll get into choosing platforms, understanding risk, building a starter portfolio, and keeping your head when everybody else is losing theirs. While my jokes may be more compound than compounded interest, remember this is not financial advice. Please do your own research and speak to a licensed advisor or catch you next time. Same place, same sarcasm.

The JSE stories worth knowing about, explained like a mate would at the braai. No hot tips, no spam.

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