We’ve done the lingo and survived the acronyms. Now it’s time to actually start. Here’s how to begin investing in South Africa, step by step, with no golf-club membership required.
By The Money Maze | Listen to the episode: Spotify
This episode kicked off our “how to start” series. The idea is simple: take everything we’ve explained about P/E ratios, dividends and ETFs, and turn it into a first step you can actually take.
Why start investing at all?
If you earn a salary in South Africa, you already know your money doesn’t stretch like it used to. Petrol, pap and a decent bunny chow eat more of the budget every year. That’s inflation: the silent pickpocket in your wallet.
Cash left in a basic account loses buying power over time. Investing is about putting your rands to work so they have a chance of growing faster than prices rise. Think of it as sending your money out to hustle while you sleep. And unlike your cousin, who always promises to pay you back “next month”, over long periods the market has tended to reward patience, though never in a straight line and never guaranteed.
The first mindset shift: it’s not just for the rich
Most people think investing is for okes in Sandton with three golf memberships and a car worth more than your house. Not anymore. Online platforms and fractional shares mean you can start with very small amounts, sometimes less than a packet of Nik Naks.
The trick isn’t the amount. It’s consistency. Small monthly amounts over years usually beat a big once-off amount that you never add to, because of compounding: growth on your growth. Einstein supposedly called it the eighth wonder of the world. Even if he didn’t, he was clever enough that we’ll give him the credit.
Step zero: emergency fund and expensive debt
Before you buy your first share, check two things.
First, an emergency fund. If your geyser bursts and you have to sell shares in a bad month to pay the plumber, that’s not investing, that’s panic selling. A few months of expenses in a boring savings account is your financial scrum cap.
Second, expensive debt. If you’re paying high interest on a store card or clothing account, paying that off is a guaranteed “return”. Investing while carrying that debt is like digging a hole and asking the market to throw you a rope.
Where can you invest? The main options
We don’t tell you what to buy. But here are the main paths:
- JSE shares: owning a piece of individual companies listed in Johannesburg.
- ETFs: exchange-traded funds, a basket of shares in one product. Instead of one chop, you get the platter. They’re often low cost and spread your risk.
- Unit trusts: funds run by a manager who picks the investments for you, for a fee. Some people like the buffet, others prefer à la carte. Just remember that fees eat returns the way moths eat your favourite Springbok jersey.
- Offshore shares: many platforms let you buy US and other foreign shares, which also gives you some protection against the rand having a moment.
Use a tax-free savings account
For many beginners, a tax-free savings account is the obvious first wrapper. From 1 March 2026 you can put in up to R46,000 a tax year, with a lifetime limit of R500,000, and you pay no tax on the interest, dividends or capital gains inside it. Go over the limits and SARS charges a 40% penalty on the excess. Withdrawals are allowed, but they permanently use up part of your limit.
How to actually get started
- Open an investment account with a platform or bank you trust. It’s like opening a bank account, but for investments.
- Decide what you can afford every month, whether it’s R100 or R1,000, and make sure you can keep it up.
- Choose your starting point. Many beginners start with a broad, low-cost ETF. That’s your homework, not our instruction.
- Set a debit order. You never forget your streaming subscription, so automate your future too.
- Stay the course. Markets go up and down. Sell in a panic at the bottom and you’ve just donated money to someone calmer.
The psychology of investing
The hardest part isn’t the maths. It’s emotions. One day you’ll open your app and see you’re down 15%, and you’ll sweat more than a boerie on the grill.
Zoom out. One bad week, or even one bad year, doesn’t sink a long-term plan. Think in years, not days.
Common beginner mistakes
- Chasing hot tips: if the taxi driver is telling you to buy it, the party’s probably over.
- Not diversifying: all your money in one share is like bringing only garlic bread to the braai. If it burns, you go hungry.
- Ignoring fees: small fees compound into big losses over decades.
- Trying to time the market: even the pros get it wrong. Time in the market beats timing the market.
Stokvel Starter Pack
- Inflation: the silent thief. Investing is how you fight back.
- Emergency fund: sort it out before you invest.
- ETF: a basket of shares you can buy like a single share.
- TFSA: R46,000 a year, R500,000 for life, no tax on growth.
- Compounding: growth on your growth. Needs time.
Takeaway: Start small, stay consistent, keep your costs low and your emotions lower. The best time to start was years ago. The second best is your next payday.
Want the full braai version? Listen on Spotify. And if you’d like the Maze in your inbox, join the free Maze Mail list.
More from The Money Maze
- How Much Do You Need to Start Investing in SA?
- ETF vs Unit Trusts, NAV and TER Explained
- Dividends Explained: Yield, Key Dates and Reinvesting
- Rebalancing, Asset Allocation and Diversification Explained
Sources
- Tax free investments, South African Revenue Service, updated Mar 2026.
- Godongwana lifts annual TFSA limit, Moneyweb, 25 Feb 2026.
This is not financial advice.
